Brian Shaler

I think most non-pro bloggers know about blogger’s block. The less defined you are in your blogging goals and the more broad the scope of your blog, the easier it is to get stuck. The more stuck you are, the more pressure you put on yourself to make your next post significant. As you can see, that can become a vicious cycle.

This is one of the main reasons I tell myself I’m not a blogger. People may or may not read my posts. If there’s something worth posting, post it and post it quickly. If I don’t have anything to say, do what I usually do when I don’t have anything to say: STFU.

One thing I noticed, however, is that I don’t have to suppress blogger’s block on one of my other blogs, SofaJumper.com. I don’t post much there either, but when I do, it’s easier. There’s less pressure. It’s a simple task, versus being somewhat of a monumental piece of literature.

Why is that? Well, first of all, it’s not really ME. I don’t dig into my thoughts and try to come up with useful (To whom? I don’t know!) information. I’m not trying to write something I already have trouble verbalizing. The biggest challenge is the time it takes to sit down and type it out. Not much thinking necessary. Not much personal investment in the content.

I wonder how this applies to people who want to blog. I have both a personal blog and a not-so-personal blog like SofaJumper. If someone else was looking for advice for setting up their first blog, it might be beneficial for me to help them find a suitable middle ground between the bloggers block of a broad, undefined blog and an easy and focused blog.

More from Brian Shaler

• Fame
• Sharing is Caring
• Twitter, Let’s Play a Game
• Some Updates
• Updates and Excuses…

Brian Shaler Recommends

• You mean to tell me it’s 2008 already!? (Tomas Carrillo)
• Handling Self Doubt (Preston Lee)
• Web Strategy, Co-Founder HyLo & Spunch - Aaron Post - The life and times of a startup (and everything else). (Aaron Post)

Tags: blogging, strategy

This entry was posted on Thursday, November 12th, 2009 at 10:49 am and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.