Brian Shaler

Occasionally Interesting

Gravity is for chumps

Archive for September, 2007

Why Should You Be Building A Personal Brand?

Personal branding is something very few people consider as an investment in their career. How do you get a more enjoyable or higher paying job? Education, portfolio, experience. Once you have enough of those, you can look for your ideal job, submit your resume, and stand a better chance than the rest at getting it.

Who benefits from a personal brand?

I commonly talk to people about the benefit of name recognition for entrepreneurs. If you start a business and thousands of people already know and trust you, your business will have an immediate kick-start customer base. In the web services industry, it is all about staying afloat until you hit critical mass and become profitable. The sooner you can do that, the better. With that in mind, the name recognition and established trust can have a significant impact on the likelihood of success of your business.

How does personal branding plug into the job-seeking paradigm?

While the entrepreneur discussion is very interesting to discuss, there is also great value in personal branding for working professionals.

I have learned this first hand while building a brand around my name during the last year. To help establish a reputation as a skilled developer, I worked on various weekend projects and released them to the public with my name attached. Some of the projects yielded tens of thousands of visitors while a couple even hit the 6 figure mark. Right now, it is remarkably difficult to find good or great Flash developers. Guess what happens when tens of thousands of people view a simple Flash tool you built. Some of them are likely to be business owners or managers that are in need of a Flash developer.

Obviously, the more you put your work and yourself out there, the more you will regarded as an expert on a topic. Also, the more your name is seen and discussed around the industry, the more job opportunities will come your way. From here, we can take a look at your situation from an economics perspective. If you are receiving job offers, especially in an industry that is lacking good workers, the supply and demand scale is tipped in your direction. The supply is you, which is constant, and the demand is the number of companies that want to hire you.

By establishing yourself in the industry and building your own personal brand, you put yourself in a position to choose from jobs that are seeking you rather than settling for which ever employer will accept your resume.

Actionscript 3: Faster Integer Math – Bitwise Operators

Several months ago, I stumbled upon a great resource for bitwise operators in AS3. Bitwise math is available in many languages, but this one looks at it from an AS3 perspective.

Since I first discovered that page, I have thought to pull it up a few times and searched Google for it (racking my brain to choose the right key words). By posting it here, I will not only be sharing it with you, but effectively archiving the link where I can access it quickly.

Check it out

It isn’t a tutorial or explanation of bitwise math. It is a list of common operations, paired with their decimal math counterparts. The best part about it is that the author details the change in performance between the two techniques (when used in AS3).

Great stuff!

If you have any bitwise math resource pages you would like to share, post them in the comments.

Why the New Blog?

I have decided to move my blog from to as part of a restructuring and re-purposing of the former. The idea is that I can focus as the professional side of my web presence, while will be more casual.

It seems fitting to have one location for showcasing projects (both commercial and for-fun) and another for sharing my thoughts. After all, the purpose of my web presence is to establish a brand around my name.

By moving this blog to its own location, I should be able to post more freely, without having to take into consideration the professional atmosphere of the site. Think of it as being a company/brand site and being the site of its one employee.

This should result in more frequent posts and more conversation.

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