I tend to focus on Phoenix tech a lot. Hopefully, people outside of Phoenix who read what I write take the principles and apply them to their own localities and industries.
Curious to see what someone would find if they searched for “phoenix tech community,” I ran the search through Google, Yahoo, and Bing. I think we in Phoenix make a lot of noise from time to time, and we have so much going on that word occasionally reaches people across the country and even around the world. I wondered what outsiders would see, but also what locals would find if they set out to find their city’s tech community.
Astonishingly, this blog was at the top of the results — first on Google and Yahoo, but on Bing, it was second to a blog post about one of my blog posts.
What, am I bragging? Hell no.
I realized that there is room for improvement on my part. My blog post, “The Phoenix Tech Community,” was a good article, in my opinion. However, it is NOT what I would consider a good landing page for the tech community.
When someone searches for “phoenix tech community,” I want them to discover that there is a ton of stuff going on in Phoenix. They should be exposed to Phoenix events and meet-ups, Phoenix blogs, and Phoenix co-working spaces, and more.
I’m taking too long to get back to the title of this post, and it’s getting to be about time to wrap it up.
The pages people will find when they’re looking for the phoenix tech community weren’t deliberately written to be someone’s first impression. I became, without knowing, an ambassador for the community. Also without knowing, I wasn’t doing a great job with this ambassadorship.
It’s one more thing to keep in mind with my (and your) blog posts. You can become an ambassador of your community, simply by mentioning it. Try to be a good one.