Geek Week AZ: Cross-Promotion
One of the goals of Geek Week AZ was to get event organizers to work together to benefit each others’ events. The result is more exposure and more attendees for everyone!
If you ask someone if they’re willing to cross-promote, they’ll surely say yes. Unfortunately, this doesn’t always translate to action.
I decided to see which event sites were linking to other events going on during Geek Week AZ. I was looking for a score of 7, which would count as all of the “major” GWAZ events. There are at least 10 “extra credit” events (smaller ones that occur monthly or weekly, but occur during GWAZ).
Desert Code Camp: Nov 7
Events linked: 0
(Note: The organizers of this event are doing a great job of putting together another great DCC, and I’ve even talked to Joe about cross-promoting on the site. He’s totally on-board, but he just recently obtained access to the site from its previous webmaster. This is not intended to “shame” DCC, but perhaps serve as a reminder and maybe even a sense of urgency?)
SustainaBIL: Nov 8
Events linked: 9 – AZ Entrepreneurship Conference, AZIMA, Desert Code Camp, Developer Ignite, Ignite Phoenix, WordCamp Phoenix, PodCamp AZ, Social Media Club Phoenix, and TEDxPhoenix
Disclaimer: I’m the lead organizer for this event, so of course I’m going to be cross-promoting!
AZ Entrepreneurship Conference: Nov 12
Events linked: 3 – Ignite Phoenix, Social Media Club Phoenix, and PodCamp AZ
Honorable mention for linking to TiE AZ which has an event the week before GWAZ. Unfortunately, they linked to a broken version of the site that hasn’t been updated since 2006.
WordCamp Phoenix: Nov 13
Events linked: 0
UPDATE 10/28: Honorable mention for linking to AZ Entrepreneurship Conference and PodCamp AZ in a blog post (there are currently only 4 posts, so it’s relatively easy to stumble upon!).
PodCamp AZ: Nov 14-15
Events linked: 2 – AZEC09 and WordCamp Phoenix
UPDATE 10/28: An awesome email went out today, promoting and linking to Ignite Phoenix, TEDxPhoenix, SustainaBIL, Creative Connect, Gangplank Hacknight, AZEC09, Social Media Club Phoenix, and WordCamp Phoenix.
Disclaimer: I’m a helper / committee member.
All of the events listed here are doing a GREAT job putting together their events. I’m confident each one of them is going to rock! However, I think almost all of them could do a better job of supporting each other.