I had an interesting realization recently when discussing funding options for a web site I built. For some background, I’ve worked on it occasionally on weekends (and a few multi-week sprints) throughout the last 4 years. It has slowly grown up to be a pretty robust lump of technology. For it to have a chance at taking off, it will need serious attention from a bunch of different angles: design, user experience, back-end optimization, sysadmin/devops, content acquisition, moderation, and marketing.
There are always valid arguments in favor of and in opposition to raising capital. After a couple of years of having no intention to seek funding for this project, I started to lean in favor of it. Part of it is manpower and not spreading myself too thin. Another part is skill set—my skills are too broad.
I’m pretty good at a few things (interactive development; “making stuff move with code”), but much less so at a bunch of other things. I can do various things under the “big D Design” umbrella (from product to user experience to graphic design), but that doesn’t mean I should. My design work is definitely inferior to those who specialize in it. I can do database administration and query optimization, but that doesn’t mean I should. My low-level systems prowess is definitely inferior to those who specialize in it. Basically, I have the ability to build a fully functional and fairly usable proof of concept, but not an all around amazing product. I can bring an idea to life, but beyond that, it’s best to let specialists take it from there.
Throughout most of my career, I’ve always worked alongside complementary specialists, allowing me to focus my attention to my own specialty. My best work has always been the work I’ve done with good teams. My best solo work, while sometimes being technologically innovative, is nowhere near as well-rounded or impressive.
So, I hit a roadblock. If I were talking to investors with an idea, a plan, some slides, and no ability to pull it off myself, an investors answer would simply be, “Yes,” or, “No.” However, because I technically can build everything from front to back, the answer becomes, “No,” or, “Come back after you launch it and start getting some traction.” If an investor has the option to see the product in action and gauge real-world interest, why not wait and see?
Well, I need to get back to my client work now…