When I started my data visualization business, I had some pretty ambitious plans. I would get a bunch of work, too much work, and quickly start hiring people. I would also focus a portion of my—and my employees’—time on data viz related products. I had an idea of what a “successful” business would look like, based on the successful businesses I’ve seen my friends build. It took over a year to figure out that path was not for me.
I re-evaluated what I enjoyed about running my business and what I didn’t enjoy. It turns out following that typical path to “success” would involve focusing most of my attention toward the parts I didn’t like. What would my business look like if I instead focused as much as possible on the aspects I enjoyed? I wouldn’t have employees, I wouldn’t work excessive hours, I wouldn’t take on every project that comes my way, and I wouldn’t accept projects on unreasonable timelines.
Sure, I would make more money if money was my top priority. If my top priorities are quality of life, travel, and working on interesting challenges, I have to be selective about which clients and project I take on. Focusing on the fun comes at a cost, but I think it’s worth it.
If you can make a profit doing as much work as you want and enjoy what you do, isn’t that a successful business?