Brian Shaler

Occasionally Interesting

Gravity is for chumps

Focusing on the Fun

When I started my data visualization business, I had some pretty ambitious plans. I would get a bunch of work, too much work, and quickly start hiring people. I would also focus a portion of my—and my employees’—time on data viz related products. I had an idea of what a “successful” business would look like, based on the successful businesses I’ve seen my friends build. It took over a year to figure out that path was not for me.

I re-evaluated what I enjoyed about running my business and what I didn’t enjoy. It turns out following that typical path to “success” would involve focusing most of my attention toward the parts I didn’t like. What would my business look like if I instead focused as much as possible on the aspects I enjoyed? I wouldn’t have employees, I wouldn’t work excessive hours, I wouldn’t take on every project that comes my way, and I wouldn’t accept projects on unreasonable timelines.

Sure, I would make more money if money was my top priority. If my top priorities are quality of life, travel, and working on interesting challenges, I have to be selective about which clients and project I take on. Focusing on the fun comes at a cost, but I think it’s worth it.

If you can make a profit doing as much work as you want and enjoy what you do, isn’t that a successful business?

One Response to “Focusing on the Fun”

  1. June 15th, 2012 at 5:19 pm

    Cleavon J. Blair says:

    Great post, Brian…

    When the work doesn’t actually feel like work, that’s when you know you’re in the right place!!

    Every person’s definition of entrepreneurship, or even success, is completely different.

    Strive for fun and happiness…

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