I know a lot of smart people who are crappy bloggers. They each may have a plethora of useful information, but the way they approach the act of blogging leads seems to be flawed. And I think I’m one of them.
Here’s my problem:
My interests cover several different industries, more than one brain hemisphere, a couple of cultures, and too many demographics. So who is my audience? I don’t know. How do I write something that will appeal to my audience? By not writing at all.
I occasionally overcome that issue, but only when I have something I really want to get out there. The thought of writing something that will appeal to my “audience” is what keeps me from being a “better blogger” (whatever that means).
When I write something, I tend to make an article of it. I want it to be well thought out. I want it to be thought provoking. I want it to be some sort of literary masterpiece. What do I end up with? A bunch of words.
Why I wouldn’t read my own blog:
I read blogs via RSS, unless I’m searching for something. When I go through feeds in my RSS reader, I blaze through them. I read through them so fast, the blogs authors’ keyboards rumble. I glance at the title and I sometimes skim a sentence or two to see if it’s something absolutely interesting. Long posts, like the ones to be found on my own blog, usually get the least attention — unless the title reaches through my monitor and grabs me by the eyelids. Believe me, that doesn’t happen often.
I’m thinking about what to do to resolve this. I want to write more often and I want to overcome my “audience” issue. Someone who is interested in my philosophical meanderings probably won’t be too interested in a quick blurb about something code-related. I wonder if I should create a separate blog for code stuff. A blog for wordy articles about anything, mostly philosophical, career, marketing, etc. Maybe even a blog for photography and video. Maybe a blog about neat crap I’ve seen on the web. I see a lot of neat crap and might as well share it.