Last year at the LA Auto Show, I tried out a new photography technique. I placed a small tripod on the edge of a car’s rotating platform and took long exposure photos. The result was a static car with a blurred background. To the left is a Ford Edge (crossover SUV) from last year. The auto show’s anti-photo lighting (small, bright sources of light) actually helped add quite a bit of pop to the photo.
I have a photo set on Flickr called “Head-Spinning Autos” that currently contains nine photos using this technique, with a few more to come.
This year at the LA Auto Show, I decided to revisit the effect and show how it was done. To the right is the final photo from the video, a Mazda CX-9 (another crossover SUV). Below is the video showing how the effect was accomplished, including settings, tripod placement, and environment.
Camera: Canon Digital Rebel XT (350D)
Settings: 3.2 seconds, f/29, 28mm, ISO 100.




Douglas Crockford is a senior JavaScript Architect at Yahoo Inc.. He is well known for his work in introducing JavaScript Object Notation (JSON). He has also worked on the computerization of media at Atari, Lucasfilm Ltd., and Paramount. He is the founder of two startups, Electric Communities and State Software.